LIFE IS HARD - Company Profile



Company Description:

We founded our company in 2004, with the dream of doing something big and different. Since 2010, LIFE IS HARD is a leading software provider for the Romanian insurance market. We became even more determined to do amazing things, to deliver unique and innovative experiences to our customers. The company addresses insurance, automotive, banking and healthcare with advanced and effective Web, mobile, IoT and cloud solutions.

We live in a complex world (Life Is Hard), therefore we aim at simplifying our life and the lives of our customers, employees and partners (Work Soft). 




AddressPhoneWebContact Person
Str Macului Nr 19-21, 400406 Cluj-Napoca, Romania+40 364 404 454





Company Details:

Annual Turnover1 mil. Euro
No. of employees/collaborators40
CertificationsISO 9001:2008, ISO 27001:2015

First Romanian Software Development Company listed on Bucharest Stock Exchange.

Two times in a row ranked in Deloitte Technology Fast 50 Central Europe and Deloitte Technology Fast 500 EMEA, Winner of IT EUROPE AWARDS 2015


Services & Products:


    • 24Broker is the product choice for Romania’s general insurance brokers trading all personal and commercial lines of business. It has the most comprehensive back-office administration system with a full suite of tools to manage a successful insurance business.

      24Routier is an ERP for international passenger transportation companies. The workforce of an international passenger transport company faces a number of on-the-job hazards on a daily basis, such as busses overload problems, lost baggage, tickets control, bus routes and drivers management. 24Routier is an application that optimizes and integrates processes, manages routes and specific administrative and operational activities of passenger transportation. 24Routier was designated the BEST ERP/CRM solution of the year at IT EUROPE AWARDS 2015.

    • MedXline is a suite of applications that optimizes and integrates processes, manages flows and specific administrative and operational activities of clinics, medical offices and laboratories, regardless of the size or complexity of the work.

    • OKEY is an online ERP for small business, plan and track the processes and resources in SMEs.

    • Product Development

    • Technology Consulting

    • IoT Development

    • Mobile Development

Business Domains:

  • Insurance
  • Healthcare
  • Banking & Finance
  • Enterprise Mobility
  • Automotive
  • Business Automation
  • IoT


Core Technology Expertise 

  • Node.js, Angular.js, Bootstrap, JQuery
  • PHP Frameworks (Symfony, Zend, Laravel), Java, Python
  • Native Mobile for iOS and Android
  • Cloud Computing and storage (Google, Amazon)




  • Vodafone Romania
  • Omniasig (Vienna Insurance Group)
  • Groupama
  • Signal IDuna
  • Aegon
  • City Insurance
  • Marsh Romania
  • Porsche Finance Group
  • Asirom
  • Allianz-Tiriac
  • Carpatica
  • TabitaTour
  • Safety Broker